Digital asset management

Promoting and establishing corporate brand recognition involves the use of digital media assets such as company brochures, logos, websites, streaming video, advertising, as well as product images and photos. Digital asset management (DAM) describes the tools and processes for organising digital media assets, and the rights associated with them, for storage and retrieval.

The ability to find and share existing materials facilitates the reuse of valuable creative assets from previous projects, resulting in faster development cycles - as employees spend more time working on current projects and less time locating or recreating prior digital assets.

The Benefits

Digital asset management allows organizations to catalog, distribute and track collateral efficiently along the digital supply chain, across multiple channels. It also encompasses the formats and tools used to create such content, promoting collaboration with employees, suppliers, partners, and creative & communications agencies.

The DAM process, defined by workflow techniques, ensures only approved brand elements are used in re-purposing expensively produced marketing material. Project teams can therefore ensure brand elements are used in the proper context, consistent with corporate image.

Proven Results

Aptus has helped clients apply proven content management technologies to rich media as well as to documents. Thus, enabling DAM throughout the entire media production and distribution process.

Aptus has been able to demonstrate this for a global publishing organisation by centrally managing their global image repository, reducing the need for manual manipulation of over a million images.

To the benefit of the client, the project facilitated internal and external staff to submit and manipulate images from any location via web access, providing:

Contact us or ring on: 020 7960 4800